In Soviet Russia, starving artist pays YOU!
What if you had a piece of artwork that you really wanted to be seen/heard, but people just didn't see its value, and/or you didn't have the notoriety you'd like? And what if you were RICH or reeeally passionate about your art and had some cash to spare? The idea here is for exhibitions where *artists* pay *you* to see their art. That way people with a very important message can get their message out, and it gives couch potatoes an excuse to go out and get some culture.
Donations can also be factored into this.